Is fashion a high priority in real estate sales?

If you were selecting a real estate agent to represent you, would the agent’s style matter more than their competence?


A very high percentage of people who use a real estate agent to buy or sell a home use the first agent they contact and don’t shop around. This fact is largely what keeps bad agents in business.

Due to the way most people select agents, being found is more important than being good; style is more important than substance. A new firm in New York fully embraces the current system.

Fashion Realty, Inc. Launches a Real Estate Brokerage Firm in NYC With “Style”

A newly-launched real estate brokerage firm in New York City takes a new and unique approach to the traditional real estate brokerage. Fashion Realty, Inc., announces the launch of its brokerage firm, which focuses not only on “real estate” but also on “style”.

NEW YORK, April 14, 2015 /PRNewswire/ — Real estate customers in New York City who are looking for something different out of a traditional real estate brokerage now have a new option in Fashion Realty, Inc. The newly launched brokerage firm specializes in showing stylish properties through agents with a fashionable style of their own.

realtors always have great style, don’t they?


“Our style will move you,” said company President & CEO, Leonard R. Gendelberg, when discussing the launch of Fashion Realty, Inc. “New York is a stylish community, and we believe in offering properties that embrace the style and energy of our city. What makes us stand apart from other brokerage firms is the style of the properties we market and the stylish flair our agents possess. We are confident that our clients will notice a difference.  We take real estate very seriously and we never stop working until we find the perfect stylish property for our clients.  Plus, we’ve added some extra style to the process.”

Every good brokerage must have great style. Do you think Shevy makes the grade? Customers are wild about him…

Fashion Realty, Inc., is a full-service real estate brokerage firm and estate sale company.  The firm offers residential sales and rentals, commercial sales and leasing, as well as international sales.  Whether a client is looking to rent or purchase a penthouse apartment with a picturesque view of the Manhattan skyline, purchase a home with a French colonial style, lease a multi-million dollar office space in the heart of the city, or purchase a property in a number of countries, Fashion Realty, Inc., has the properties and agents whose style will truly move you.

To move customers, he hired some hot airheads for the launch video.

“I’ve been in the real estate business for over 10 years and I’ve worked with dozens of traditional real estate brokerage firms.  While the vast majority of real estate brokerage firms compete with other real estate brokerage firms having the same listings (call it a shark tank of sorts), there are indeed some real estate brokerage firms that have a handful of exclusive listings (of course often exaggerating as to the amount).  I’ve worked with real estate brokerage firms that were marketing the same properties as others, and I’ve worked with real estate brokerage firms having hundreds of exclusives.  But something was always missing.  My goal was to not only provide clients with the property of their dreams, but to also make it an enjoyable experience as well.”

While making homebuying enjoyable is a laudable goal, we have larger goals for our clients.

1. We promise inner peace.

2. We promise fame and good fortune.

3.We promise to fight for you.

4. We promise to save the world.

5. We promise to save the galaxy.

6. We promise to earn your trust and admiration.

“The New York market may be filled with real estate brokerage firms, but no other firm offers the level of style and class that clients will receive from Fashion Realty, Inc.” said Gendelberg.  “We encourage those in the market for a property to contact us and see the difference we offer.”


Leonard R. Gendelberg, President & CEO
(212) 203-3013

So what do they promise?


So who you gonna call?

Housing Market 5-7-2015 01

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